If you thought Google was the search engine king, well, you've sorely underestimated its value and position in the Internet; search is "peanuts" to Google.
Kottke makes a brilliant analysis of what Google is and what it will become. I agree with him 100% -- when Google becomes the Internet God (and the OS God, for that matter; oh hell -- the God of Computers Everywhere in the World is a more likely title) in 10 years time, you're going to wish you had a couple of its shares.
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