We've all heard about the Axis of Evil. Well, Malaysia is being introduced to the Axis of Maxis -- its Customer Service, its Brand Promise, its Business Ethics, and its COO, a Singaporean named Edward Ying.
Jeff Ooi has really been taking the mickey out of them, bless their poor souls, ever since Maxis tried (unsuccessfully) to placate (or bribe??) him with a box of Chocz. This exchange of broadsides will make a very interesting case study -- can a blog have a significant impact on Big Business? So far, it seems that Jeff has been stinging away incessantly like a gnat at this giant elephant, but the stings are beginning to hurt and get pretty annoying.
It might not be long before the Axis of Maxis decides to strike back. If that happens, instead of being scared, Jeff Ooi being Jeff Ooi will probably laugh his head off. His point has been proven: blogs and cyberactivism can make a difference. That is certainly an applaudable feat.
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